'Trust' in Rome probably took longer to build than Rome itself. So, surely building trust takes time. But there are some tangible and intangible factors that make people trust in a company or brand more than others. In the last decade, many brokers thought it was the geographical presence and went on a spree to set up branches around the country. Others doubled down on their banking/NBFC legacy, and yet others benefited from the goodwill created from industrial heritage or aggressive sponsorship spends. What do you think are the most important drivers of trust in our world of capital markets? Bring on your thoughts. What would make you trust a brokerage more? I'd love to discuss and debate with you.