Depends on if someone is a saver or a spender by nature.
For savers, an ETF serves best.
For spenders, a Direct MF is preferred.
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The best Equity mutual funds are Nifty50 index funds. They have low expense ratio and also no exit load. Besides these are safe cause Nifty50 can never crash over a long term and these funds follow Nifty50 index. I prefer UTI Nifty50 index fund cause it has low tracking error. SIP in index funds are a good option. Also Nifty Bees ETF is a good option. Nippon Nifty Bees are very popular and trade with high volumes. Remember to always accumulate instead of panic selling during market crashes